{"id":195,"date":"2019-06-24T07:37:45","date_gmt":"2019-06-24T05:37:45","guid":{"rendered":"http:\/\/abacodev.com\/?p=195"},"modified":"2020-06-07T12:47:27","modified_gmt":"2020-06-07T10:47:27","slug":"tendencias-programas-fidelizacion-2019","status":"publish","type":"post","link":"https:\/\/abacodev.com\/en\/tendencias-programas-fidelizacion-2019\/","title":{"rendered":"Loyalty programs trends in 2019"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:rgba(234,233,233,0);border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><p class=\"p1\"><span class=\"s1\">Loyalty programs were born decades ago with the objective of rewarding the best clientes and, in this way, gaining their Loyalty. Let\u2019s see what are the latest trends that, in this 2019, are being seen among the clients Loyalty Programs:<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">Balance towards the client\u2019s experience: The way of rewarding the best clients is balanced more and more to creating a differential experience of the client. The discounts applied to the price are reduced and the option becomes now more often giving special service or inviting the client to an event, generating in this way a really positive impact in the mind of the client, further than the discount.<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Technologies applied are less specific: The strategies in the Loyalty Programs are often diluted in CRM superior level strategies, and then the technologies specific to the Loyalty Programs tend to disappear, leaving space to technologies that tend more to segmentation and personalisation in the contact with the registered client (not only with the Loyalty members)<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Increasing Quality in Customer Acquisition: Customer Acquisition for the Loyalty Programs has become lately from a massive acquisition to a selective acquisition proposed by the analytics in client behaviour. Acquisition strategies for the Loyalty Program are now usually better defined and the operationalization of the analytics must enable acquisition responsibles with \u201ctriggers\u201d that identify whether a client should be acquired for the Program or not, understanding no client would be rejected if decides to join the Program and, on the other side, becoming a member is not a situation that should be forced.<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Back to Payment Programs: Trends show in this 2019 that Programs that have a quote to be paid for becoming a member are coming back to Spain. Loyalty Programs that required in the past a quote to be paid to become a member used to be heritages of big companies that used these models in other countries (due to cultural questions, this is something extended, for example, in France). Amazon\u2019s increasing influence in Europe has rescued these kind of strategies from oblivion, that are mainly being applied by the greatest online marketplaces.<\/span><\/li>\n<\/ul>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Loyalty programs were born decades ago with the aim of rewarding the best customers and, thus, loyalty them. Latest trends in the customer loyalty sector.<\/p>","protected":false},"author":3,"featured_media":66,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[18],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tendencias en programas de fidelizaci\u00f3n para 2019<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abacodev.com\/en\/tendencias-programas-fidelizacion-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Premiar a los mejores clientes - Fidelizaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Los programas de fidelizaci\u00f3n nacieron hace d\u00e9cadas con el objetivo de premiar a los mejores clientes y, de esta forma fidelizarlos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/abacodev.com\/en\/tendencias-programas-fidelizacion-2019\/\" \/>\n<meta property=\"og:site_name\" content=\"Abaco Developments\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-24T05:37:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-07T10:47:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/abacodev.com\/wp-content\/uploads\/2019\/06\/post_1_2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"591\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"andres casanueva\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 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